Body Image & Self-Esteem
Topity
Like who you are
Synopsis
01
This learning experience is a combination of a game and cognitive behavioral therapy strategies to challenge your belief system around body image and help you boost your self-esteem.
You will be able to choose the topic you want to discuss from a menu that will unlock different levels to increase you confidence and help you overcome barriers. During the whole experience a host will guide you through the tools and encourage you to practice them to love who you are.
Overview
02Languages & Countries
- PortugueseBrazil | Original
The story behind the story
As part of the Dove Self Esteem Project in partnership with Unicef, we were invited to create a chatbot to boost adolescents self esteem in Brazil. With a set of techniques proven to be effective for building self-esteem curated by body image experts from CAR, we took on the challenge of translating science into an engaging experience.
Talk2U took all data collected and learnings from the papers to create a digital version of these techniques, on a one to one chat incorporating gamification at its core. The experience is hosted by Dandara (Thuany Amorin) and Gabriel (Luan Brum), and incorporated videos and audio messages, GIFs, texts and images, carefully designed to engage adolescents in meaningful conversations.
In collaboration with
Goals & Results
03Main goal
Topity aims to offer a friendly and simple journey into challenges that will teach strategies to make adolescents feel better about themselves and gain instant relief when they are not so happy with their image.
Specific goals
01Have open conversations about self-esteem and body confidence.
02Promote behavior change using science-based techniques that challenge the status quo.
03Convince a generation submerged in social media that their body is not limited to aesthetics.