Digital Safety & Sexting in youth
Caretas
An experience between fiction and reality
Synopsis
01
Fabi Grossi, a 21 year old girl, is desperate. Her ex-boyfriend shared an intimate video of them on a Whatsapp group and it is quickly getting out of control. She doesn't have a clue on what to do about it, so she starts a conversation with you, letting you know everything she is going through seeking for help.
What would you do in her situation? Can you help her out?
Overview
02Languages & Countries
- PortugueseBrazil | Original
- EnglishSouth Africa | Adaptation
- SpanishArgentina | Adaptation
- UkrainianUkraine | Adaptation
The story behind the story
Fabi Grossi is inspired by real facts. The character and her background are similar to other girls that suffered from revenge porn in the past few years in Brazil.
The script was written by Talk2U, in partnership with screenwriters from Brazil and Argentina, and validated with UNICEF team and experts in prevention policies aimed at adolescents.
The journey is designed as a first person conversation.
The actress Katia Calil gave live to Fabi and beyond text messages, we used several narrative elements that are part of the daily life of teenagers like selfie photos, audios messages and print screens of chat conversation.
At each message Fabi sent you, you never know what will happen next. Our powerful storytelling was key to the project’s success.
In collaboration with
Goals & Results
03Main goal
The story seeks to educate and raise awareness on sexting and revenge porn issues within a real life setting. Chatting with the victim is a way to empathize with her conflict, fostering education and behavioral change.
Specific goals
01Discuss sexting and the risks of sharing intimate images.
02Support victims of revenge porn with tools so they can address their needs.
03Promot a behavior change to stop the sharing cycle that aims to hurt people's dignity and reputation.
Results
9 out of 10 users
considered the experience Very Good.
8 out of 10 users
felt like they were talking to a friend.
8 out of 10 users
acknowledged that they learnt about Digital Safety
Findings
With more than 300,000 responses from adolescents who completed the experiment and answered a questionnaire, we collected the following data.
70%More than 70% received nudes without asking.
80%have already been asked to send nude images.
35%already shared intimates photos or videos.
10%said they've been through a situation of having their images leaked.
80%of those who had their images leaked, felt guilty.